AN EASY WAY TO TARGET YOUR AUDIENCE ON LINKEDIN
AN EASY WAY TO TARGET YOUR AUDIENCE ON LINKEDIN Targeting is a foundational element for running a successful advertising campaign — getting your targeting right leads to higher engagement, and, ultimately, higher conversion rates. Click here for more articles What sets LinkedIn targeting apart from that of other platforms is that members are incentivized to keep their profiles accurate and up-to-date for networking, personal branding, and job opportunities. With LinkedIn, you can reach a quality audience consisting of influencers, decision-makers, and executives. When members complete their LinkedIn profiles, they provide information on their job experiences, company, skills, and more. This means you can target members using profile-based demographic information, re-target visitors from your website, or upload lists of contacts or companies fo...